Account Level Marketing
As the name implies, Account-Level Marketing is the application of a marketer's promotional dollars to programs unique to a given retailer. This service acknowledges each major retailer's desire to be a marketing entity unto itself and allows us to adapt our programs together with the retailer. Thus the retailer has investment and ownership in the success of this joint effort.
Specific Applications of This Service Include:
Retail Marketing:which brings classic marketing executions to store level media and promotional vehicles to key accounts.
Class-of-Trade Promotions:to focus effort on specific channels and their unique needs.
Promotion Menu Programs:with a choice of promotional options - easy to execute and clearly understood by sales.
Account-Exclusive Initiatives :uniquely designed for top accounts.
Sweepstakes, Refunds, Coupons, Partnering, Sampling and Sponsorships
Co-Op Advertising: that translates promotion dollars into consumer media.